The Presentation Secrets of Steve Jobs

January 5, 2010


Steve Jobs and Apple are known for astonishing product launches. Pictures and an emotionally charged experience effectively communicate the message to the audience.

Behind the scenes, significant efforts and a drive for excellence produce these impressive presentations. The slides below shed some light on how Steve Jobs creates these presentations with the help of his team.

Lessons Learned

  • brainstorm, plan and practice over and over again
  • create an experience for the audience
  • a picture speaks a thousand words
  • keep it short and simple
  • bullet points are bad, hah
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