Steve Jobs and Apple are known for astonishing product launches. Pictures and an emotionally charged experience effectively communicate the message to the audience.

Behind the scenes, significant efforts and a drive for excellence produce these impressive presentations. The slides below shed some light on how Steve Jobs creates these presentations with the help of his team.

Lessons Learned

  • brainstorm, plan and practice over and over again
  • create an experience for the audience
  • a picture speaks a thousand words
  • keep it short and simple
  • bullet points are bad, hah
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