Today’s Entrepreneurship Summit at Northwestern University organized by the Farley Center for Entrepreneurship & Innovation featured several outstanding business plan/model presentation and panel discussions. Dry Goods won first place with a professional and well performed pitch and appears well positioned for its planned August launch. The runners-up did not fall short of insightful business models and thoughtful product concepts.

Looking back the last decade, Northwestern has come a long way in developing its entrepreneurial activities across campus under guidance of Prof. Mike Marasco. The Farley Center did an excellent job instilling an entrepreneurial mindset at Northwestern and developing a core framework of entrepreneurial classes for students. Together with the Technology Innovation Center incubator in downtown Evanston, there is a solid support layer for entrepreneurs in and around campus.

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Steve Jobs and Apple are known for astonishing product launches. Pictures and an emotionally charged experience effectively communicate the message to the audience.

Behind the scenes, significant efforts and a drive for excellence produce these impressive presentations. The slides below shed some light on how Steve Jobs creates these presentations with the help of his team.

Lessons Learned

  • brainstorm, plan and practice over and over again
  • create an experience for the audience
  • a picture speaks a thousand words
  • keep it short and simple
  • bullet points are bad, hah
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